…the key was to realize that in film nothing ever happens by accident
Film stock is a composite material on which films are recorded and through which they are projected. It consists of a flexible base, on which light-sensitive emulsion is applied, and other layers which connect the base and the emulsion. Film stock base was a barrier and one of the basic preconditions for the emergence and the development of motion pictures. The best base which had existed until then was non-flexible, breakable glass. Motion pictures required a base which had to fulfill almost fantastical demands.
These days, it is rare to find a movie theatre which is equipped with at least one film projector that can project a film from a positive filmstrip and with optical audio. Likewise, there are fewer and fewer cameras which use negative filmstrip. For filmmakers, other things have become more important. Number of megapixels, 4K or 8K, this or that codec, how many gigabytes of storage space they have available… What has not changed, and never will, no matter how the language of moving images changes, is the need for telling stories. Whatever they may be. Pozitiv Film brings together artists, craftsmen (some would call them professionals), enthusiasts, people who care about telling stories.
…the above paragraph does not really resemble the kind of text that usually explains to clients what “the mission” is… because, for us, telling stories is not a mission, but a pleasure and a necessity. If someone is interested – fell free to join us.
Everything started almost accidentally. In 1870, a John Wesley Hyatt from New York, while looking for a way to replace ivory, which was at that time used for making billiard balls, discovered celluloid. Seven years later, a protestant priest Hannibal Williston Goodwin patented “photographic pellicle”. Next year, in 1888, John Carbutt tried to coat pieces of celluloid with photographic chemicals. One such invention was patented by H. M. Reichenbach, an Eastman company employee, and in 1889 Eastman Company started to produce “roll films”, photographic negative which used celluloid as a base, instead of glass. Twelve years later, Eastman Kodak paid five million dollars to Ansco Company, the owner of Goodwin’s patents.